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The Ocean Spray-Fleetwood Mac video certainly did that. TikTok user @420doggface208 brought Fleetwood Mac's 'Dreams' to Gen Z on Saturday. - There's no doubt the world is currently on edge, with the ongoing pandemic and upcoming US elections. Trump signed orders forcing app stores to stop supporting TikTok in the U.S., and is trying to compel it to sell to a U.S. owner. While Ocean Spray is yet to release sales figures, the thirst-quenching meme is sure to have encouraged people to reach for a bottle from the supermarket fridge. Quite possibly the purest thing on the internet right now – who knew all the world needed was Ocean Spray, Fleetwood Mac's Dreams and carefree skaters? Viral video fits right into the scrappy social platform's marketing campaign that showcases its role in culture, The top 5 most creative brand ideas you need to know about right now, 10 ways to virtually celebrate Martin Luther King, Jr. this holiday weekend, Amazon will let companies build voice assistants on Alexa, Burger King’s Fer Machado is obsessed with Bill Bernbach, and … White Castle for Valentine’s Day? (The song also climbed as high as No. On Thursday, the Trump administration’s Department of Justice filed its latest motion to enforce the penalties against TikTok, since a judge sided with the company postponing a ban. Providing great companies with the recognition they deserve. Explore the latest, and greatest, creative work from around the globe. The Ocean Spray-Fleetwood Mac video certainly did that. - 1 day 2 hours ago, By TikTok’s head of global marketing Nick Tran was just named to Ad Age's 40 Under 40 for his role in shaping the use of social media over the years at brands like Taco Bell and Hulu. Then, inspired by the video, Ocean Spray's chief exec Tom Hayes hopped on his skateboard to record his own version. ... Apocada gets a gift from Ocean Spray. A TikTok user's video showing him skateboarding while drinking a container of cranberry juice as a classic 1970s song plays has gone viral and led to some surprises for the Idaho man. TikTok. In a rather meta development to the heartwarming viral video of a man skateboarding down a freeway while drinking Ocean Spray juice and singing along … Ocean Spray surprises Nathan Apodaca with a new truck after his Fleetwood Mac Tik Tok video went viral; Mick Fleetwood weighs in Nathan Apodaca is … Gliding serenely down the highway with only a bottle of Ocean Spray Cran-Raspberry for company, Nathan Apodaca's intoxicating ode to Fleetwood Mac swiftly went viral, racking up nearly 26 million views on TikTok. The song's sales have since tripled and its streams doubled. @mickfleetwood @420doggface208. The whole episode is a testament to the capacity of TikTok to cause a sensation. Idaho TikTok Star Who Sent Fleetwood Mac Sales Soaring Nathan Apodaca, 37, of Idaho Falls, recorded a laid-back video while riding a skateboard downhill … The fight is now in U.S. courts. In the meantime, TikTok has found a new anthem in Fleetwood Mac’s serene ballad: “Now here you go again, You say you want your freedom, Well, who am I to keep you down.”. TikTok made a TV commercial from the Ocean Spray-Fleetwood Mac crossover video that became a viral hit, and it ran during Major League Baseball’s Playoffs on Thursday (watch the ad below). The new TV commercial comes with a disclaimer, warning viewers not to try the skateboard stunt as “personal injury may result.” But if a person does feel the need to film themselves on a skateboard drinking juice and swaying to the music, well, they just might win a truck and a starring role in a commercial. ... and sipping from a jug of Ocean Spray. The song "Dreams" is back on top songs … The TV commercial was set to run during MLB playoff games and the National Basketball Association's Finals, as well as through digital channels, according to Known. All rights reserved. Ocean Spray gifted a pickup truck to the TikTok sensation who shot a selfie video skateboarding, drinking Ocean Spray Cran-Raspberry juice out … Are you a print subscriber? You may not be anywhere near the office water cooler right now, but we still want to spotlight the most talked about creative from the brands that should be on your radar. Ocean Spray is giving back after a TikTok video featuring one of their products exploded online. Today, everyone is talking about Ocean Spray finally joining in on the viral skateboarding TikTok. Fleetwood Mac’s 1977 hit “Dreams” hit No. You may unsubscribe at any time. Did we just become best friends? By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. Ocean Spray gifted the TikTok star Nathan Apodaca a 2020 Nissan Titan PRO-4X and a trunk full of Ocean Spray. Mick Fleetwood, right, pays tribute to Nathan Apodaca, who pays tribute to Fleetwood Mac. Fleetwood Mac’s 1977 hit “Dreams” hit No. short-form video app has been seriously impacting popular music. 1 on iTunes after Apodaca’s homage to the song went viral last week. Fleetwood Mac is seeing a boost, too. More:Ocean Spray challenge on TikTok is good news for top cranberry producing state Wisconsin Responding to the Task&Purpose reporter via Twitter, the … Creating compelling content your customers will love. I will call upon Your Name And keep my eyes above the waves When oceans rise My soul will rest in Your embrace For I am Yours and You are mine Verse 2 Your grace abounds in deepest waters Your sovereign hand will be my guide Where feet may fail And fear surrounds … Activate your account. Fleetwood Mac surprisingly enjoyed only one No. 24 on Spotify's US Daily chart on Sept. 1 on iTunes after Apodaca’s homage to the song went viral last week. : Trending, WhatsApp delays updated privacy policy after user confusion, backlash, Agency Brief: Duncan Channon urges people to quit smoking by empathizing with the struggle, Tracking the marketing industry’s response to political unrest, Facebook picks former Obama official Roy Austin Jr. to lead its civil rights reforms, Burger King overhauls its design with a retro-meets-modern take on its 1969 logo, Ben & Jerry’s calls to ‘impeach’ Trump as brands like Coca-Cola and Chevron break their silence on the Capitol insurrection, McCann's Rob Reilly jumps ship to WPP as global chief creative officer, Q&A: Rob Reilly explains why he is moving to WPP, The U.S. sports betting race is on—and many marketers want a piece of the action, Opinion: From 'OK boomer' to 'OK brand'—how to align with Gen Z's social conscience, helped create TikTok’s latest global marketing campaign, Ocean Spray seizes on viral TikTok video, gifts its star a truck and some juice, TikTok deal likely to drag on beyond the election, Here's TikTok's new ad campaign: A love letter to its community as it faces attacks, - Read additional free articles each month, - Comment on articles and featured creative work, - Get our curated newsletters delivered to your inbox. The viral sensation of a Tik Tok video by Idaho potato factory worker Nathan Apodaca (aka 420doggface208), cruising to work on a skateboard after his truck broke down and drinking Ocean … 1 single in the U.S. during their long career, and it goes all the way back to 1977. Take a fresh approach to raising your profile with potential clients. Play it cool and allow the meme to unfold organically from TikTok on in-game... Us Daily chart on Sept man sipping Ocean Spray, inform, challenge and advise charts! And drive new audiences it cool and allow the meme to unfold organically the platform oceans tik tok song brought it all...., terms & conditions and to receive occasional emails from Ad Age approach to raising your with. 1 on iTunes after Apodaca ’ s 1977 hit “ Dreams ” hit No decided to back. Viral last week goes all the way back to 1977 with flashes of a few of copycats! Past the November presidential election his skateboard to record his own version... and sipping from jug... 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